Kia has added a bit of extra polish to its third generation Ceed family hatch. Jonathan Crouch checks it out.
If you want to better appreciate just why Kia is one of the world's fastest growing automotive brands, you've only to look at this car, the Ceed family hatchback. The Slovakian factory that builds it only opened its doors in 2006 yet already, way over a million Ceed models have been built.
Automotive historians will look back at the original version of this car (then badged 'cee'd') as a landmark design, the first to take on the European and Japanese market leaders on their own terms in the volume Focus and Golf-dominated Family Hatchback sector. Built in the heart of Europe, it was targeted at the heart of the European motor industry, hence the unusual name, a combination of the French abbreviation for European Community (CE) and this car's project title (ED). It shamed the established players by matching their quality while massively undercutting their prices and offering an astonishingly long 7-year warranty. But times change - and so do market segments. So in 2018, Kia re-designed this MK3 'CD'-series model with a more athletic look and added more efficient engines and extra technology. Then enhanced the whole package three years on, creating the car we're going to look at here.
A few things are new beneath the bonnet. For the petrol line-up, the previous 1.4 T-GDi unit is replaced by a cleaner 1.5 T-GDi engine offering a bit more power (158bhp) and paired to either 6-speed manual transmission or a '7DCT' dual-clutch auto. The 1.6-litre CRDi diesel got Kia's 48V mild hybrid tech towards the end of the pre-facelift MK3 model's production run and now Kia has paired this 134bhp unit with their latest 'iMT' manual transmission. This 'clutch-by-wire' system contributes to the MHEV system's enhanced fuel efficiency and lower CO2 emissions while retaining the driver engagement of a conventional manual gearbox. A '7DCT' auto is again optional. As before, most sales will be of the 1.0-litre T-GDi petrol three cylinder powerplant, with its manual gearbox and 118bhp output.
Not too much has changed dynamically, but not too much needed to, Kia having benchmarked the family hatch class leaders when this MK3 Ceed was first introduced back in 2018. As before, its fully-independent suspension system is much more sophisticated than the cruder torsion beam arrangement you get on cheaper Golf and Focus models and aims to provide drivers with more agile and immediate handling responses, complemented by carefully chosen spring and damper rates and quite a fast steering rack. The ride has been developed on Europe's wide variety of road surfaces, remaining comfortable while giving drivers the confidence of tighter body control under cornering and stability at higher speeds. Some of this tuning happened in the UK to ensure the Ceed performs well on our unique roads.
Design and Build
As before, there's a choice of five-door hatchback, Sportswagon estate and ProCeed shooting brake body styles. Facelifts are usually about a bit of a nip and tuck, but this one sees a completely redesigned front end, with smarter headlamps flanking a 'tiger nose' front grille upgraded to a black gloss finish with satin chrome highlights. Even more overt are the two large side air intakes shooting through the front bumper, creating a sportier look. At the rear, the surface between the LED combi lamps has been smoothed out to accommodate the company's latest brand emblem. And a glossy black diffuser has been added to the sportier rear bumper.
It's all a bit more up-market inside too, Kia having worked on the interior decor, introducing sophisticated soothing colours and more tactile materials. Plusher grades get a fully digital 12.3-inch instrument cluster with high-resolution graphics. And a frameless 10.25-inch centrally mounted display with infotainment, navigation and telematics connectivity features. Driver-centric in its layout, the centre console is angled slightly towards the driver's seat for ease of use on the move. In the rear, there's decent shoulder room for rear passengers by class standards. And out back in the standard hatch, there's a reasonable 395-litre boot. It's 594-litre for the ProCeed shooting brake and 625-litres for the Sportswagon estate.
Market and Model
Pricing sits in much the same £20,000 to £30,000 bracket as the earlier version of this third generation model, with most buyers choosing either the five-door hatchback body shape or the alternative Sportswagon estate. There are the usual '2', '3' and 'GT-Line' trim levels. The stylised ProCeed shooting brake estate is priced from around £25,000. Whichever Ceed you choose, you'd expect to find it decently equipped - it is - but the key change with this update lies with the availability of even more 'ADAS' ('Advanced Driver Assist') systems, Kia having updated its 'Driver Attention Warning' and 'Blind-spot Warning' systems. In addition to the car's seven standard airbags, included safety kit runs to High Beam Assist, Lane Keeping Assist and Forward Collision Warning autonomous braking with Forward Collision-Avoidance Assist.
Connectivity's taken a step forward too - not only with the larger cabin screens (up to 12.3-inches for the instrument cluster and up to 10.25-inches for the centre stack monitor) but also with telematics. The brand now offers its 'Kia Connect' smartphone app which allows customers to connect remotely with their cars. A new 'User Profile Transfer' feature enables users to back up their in-vehicle Kia Connect preferences via the cloud and transfer settings from one vehicle to the next.
Cost of Ownership
The latest Smartstream engine technology in use here incorporates Continuously Variable Valve Duration (CVVD) to optimise performance. CVVD also serves to improve fuel efficiency alongside a Low-Pressure Exhaust Gas Recirculation (LP-EGR) system, which returns some of the hot gases produced by the engine to the combustion chamber to reduce pumping losses and improve fuel economy.
So much for the tech; what about the WLTP results? Well, the latest 1.5 T-GDi petrol engine manages up to 49.6mpg on the combined cycle and up to 129g/km - in manual form. The base 1.0 T-GDi three cylinder petrol powerplant improves that to 54.3mpg and 118g/km. For the 1.6-litre CRDi MHEV diesel, it's up to 62.8mpg and 120g/km.
As usual with Kia, there's a 7 year or 100,000 mile warranty which, since it can be passed from owner to owner, should help the impressively strong residual values. You might want to note that roadside assistance cover is limited to one year, but you do get a long 12 year bodywork warranty. Maintenance costs can be kept down by opting for Kia's 'Care-3' or 'Care-3 Plus' servicing packages, which offer a fixed-cost and inflation-proof servicing plan for the first three or five years, something which can also be passed on to subsequent owners.
There will still be people of course, who'll blindly buy a Focus, a Golf or some other family hatchback from a conventional mainstream brand without considering its Korean alternative. But these will largely be uninformed folk yet to fully cotton on to the way that products in this segment have changed. Thanks to the continuing success of this Ceed model line, there are fewer and fewer customers of this kind around.
Of course, shortlist selection isn't the same as a sale. There are family hatch folk who'll want more powerful engines or more dynamic handling than this car can offer. But, I'd suggest, many more will enjoy this Kia's sharp looks, impressive quality, strong safety standards and low running costs. True, the asking prices may be a little higher than you might expect from a South Korean brand, but don't judge them until you've tried the product, a confident design from a very confident brand. We think you might like it.